Pai Skincare 12%

Our mission is to do the right thing for you and your skin. By creating products that are so natural, ethical, and sustainable they have goodness built-in.

Every Pai product is formulated and manufactured in our London HQ. Our organic ingredients are the jewel in our crown and we don’t trust anyone else to touch them. We can say for certain that there’s good in everything we make because the formulation is 100% ours. We are independently certified by COSMOS (Soil Association), Cruelty-Free International, and The Vegan Society. Getting these accreditations is no walk in the park - all levels of our business are scrutinised and we are audited annually to check our standards haven’t slipped. While this means a lot of hard graft and sometimes making difficult calls, we believe you get out what you put in.